1775 Coffee Company®
Product Packaging
SKILLS
For the Rejuvenate line, I developed packaging that visually communicates longevity and premium quality. The design features an old-growth tree as the hero element—its deep roots and strong branches representing resilience and the time-tested benefits of Ca-AKG. Gold accents add a premium feel that signals added value beyond standard coffee. The design system works seamlessly across both bag and pod formats, pairing 1775's patriotic brand identity with earthy, organic tones that make it immediately clear: this isn't your average coffee—it's fuel for longevity.
Landing Page Design
SKILLS
I designed high-converting landing pages for 1775 Coffee's Rejuvenate anti-aging coffee (bags and pods), balancing their bold brand voice with the science-backed longevity benefits of Ca-AKG. Each page was tailored to its format: the bag version emphasized the science and health benefits, while the pod page focused on convenience and hassle-free brewing. By A/B testing different hero images, product comparison layouts, and CTA copy variations across both pages, we optimized the experience to speak directly to health-conscious consumers looking for performance-driven morning routines, resulting in strong conversion rates across multiple ad placements and product SKUs.
Programmatic Advertising Design
SKILLS
I designed a full suite of programmatic ad creatives for the Rejuvenate campaign across Meta and Google platforms. Each ad was crafted to stop the scroll and drive clicks, balancing bold product visuals with clear messaging about anti-aging benefits. The creative strategy emphasized testing different hooks (longevity, energy, convenience) to identify what resonated best with each audience. I also created ads for other products in the 1775 collection, maintaining brand consistency while tailoring messaging to each product's unique benefits and target audience.
Social Media
SKILLS
I developed a diverse content strategy for 1775 Coffee's Instagram that strikes a balance between education and entertainment. For Stories, I created swipeable slides breaking down the brand's values and benefits behind their products. I also designed a "Why 1775 Coffee?" Highlight showcasing the brand's origin story, values, and what sets them apart from corporate coffee. For Reels, I designed motion graphics featuring engaging brewing moments with quick, catchy callouts. To keep things fun, I created coffee-culture memes that leaned into 1775's bold personality—think "choosing freedom over corporate coffee" vibes. This mix of brand storytelling, education, motion content, and humor built strong community engagement while reinforcing their premium, unapologetic attitude.
