RYU Apparel
Project: product launch campaign
SKILLS
ROLE: research, design, development
APPLICATION: Adobe CS, Campaign Monitor, Instagram
I spearheaded the campaign concept design for the launch of the 2018 fall outerwear line, adhering to the creative brief and aligning the strategy with the brand's ethos, "Rule Your Universe" (RYU). The campaign concept was carefully crafted to embody the motivational, active, and urban spirit of the brand, targeting a youthful, energetic audience.
By drawing inspiration from RYU's core identity, I ensured that every aspect of the campaign—from visual content to messaging—resonated with the brand's commitment to empowering individuals to take control of their environment. Resulting in a cohesive and impactful product launch concept that can significantly enhanced the brand’s presence.
WEBSITE BANNERS
SOCIAL MEDIA
Project: event marketing
SKILLS
ROLE: research, design, development
APPLICATION: Adobe CS, Instagram, Eventbright
The client tasked me with developing a comprehensive campaign and creating an engaging online invitation for a summer event. I utilized Eventbrite for promotion, curated Instagram posts, and distributed physical posters and leaflets to enhance visibility. This multifaceted approach effectively reached our target audience and successfully filled classes for the event from July to August 2022.
POSTER
SOCIAL MEDIA
EVENTBRIGHT BANNER
Project: product blast email
SKILLS
ROLE: research, design, development
APPLICATION: Adobe CS, Mailchimp
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I was tasked with designing a promotional e-blast for a product, utilizing my full creative freedom to craft a compelling visual presentation. The design incorporated animated GIFs and graphic typography to effectively showcase the product’s key features. This approach aimed to capture attention and convey the product’s unique attributes in an engaging and memorable manner. The result was a visually dynamic e-blast that effectively communicated the product’s value and resonated with the target audience.
