Zelenko Labs
Website & Email Refresh
SKILLS
Zelenko Labs required a digital refresh to match the strength of their mission and product quality. I led a comprehensive redesign of the website and email templates, modernizing the UX with cleaner layouts, improved navigation, and mobile-optimized designs.
The refresh established a consistent visual identity across all touchpoints using a refined color palette, updated typography, and professional product photography that elevated the brand's premium positioning. The result was a polished digital presence that better reflected Dr. Zelenko's legacy, made the science behind the supplements easier to understand, and brought Zelenko Labs up to modern e-commerce standards while maintaining their authentic, mission-driven voice.
Website Refresh
Email Refresh
Product Package Design
SKILLS
I designed custom label packaging for Zelenko Labs' Z-Calm and Z-5G supplements, maintaining brand consistency while giving each product its own visual identity. Instead of flat backgrounds, I created elaborated graphics that reflected each supplement's purpose. For Z-Calm, I used soft watercolor graphics that evoked relaxation and stress relief through organic, flowing visuals. For Z-5G, I incorporated technical 5G computer graphics that reinforced the modern detox and defense messaging against environmental toxins. Both labels used the established color palette and typography system, ensuring cohesion across the product line while standing out individually. The result was packaging that communicated what each product does at a glance—premium, purposeful, and on-brand.
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Landing Page Design
SKILLS
I created targeted landing pages for Zelenko Labs' new product launches—Liposomal C, Kids Z-Stack, Z-5G, and Mega Multivitamin—each built to convert specific audiences. The approach was strategic: match the messaging to the mindset. Z-Stack Kids emphasized taste and natural formulation for parents, Liposomal C led with absorption science for health enthusiasts, Z-5G focused on detox and protection from environmental toxins, and Mega Multivitamin highlighted convenient daily nutrition in gummy form for busy individuals. Through testing visual hierarchy, messaging angles, and conversion elements, I refined each page to resonate with its intended audience, driving measurable improvements in engagement and purchase rates across paid channels.
Programmatic Advertising Design
SKILLS
I designed a full suite of programmatic ads for Zelenko Labs' product launches and best-sellers across Meta and Google, working hand-in-hand with the landing pages to create a smooth conversion experience. Each ad was built to stop the scroll and drive clicks while educating people on the science-backed benefits. I created multiple formats for feed, stories, and reels—using clean product shots, benefit-driven copy, and Dr. Zelenko's trusted legacy as the credibility hook. Z-Stack Kids ads emphasized great taste and immune benefits for parents, Liposomal C highlighted superior absorption, Z-5G focused on detox benefits, and Mega Multivitamin played up immunity support and energy. The seamless connection between ad creative and landing pages resulted in strong click-through rates and conversions across both new launches and proven sellers.
