greenLFE
Project: greenlfe.com
SKILLS
ROLE: research, UI/UX, design, development, testing
APPLICATION: Adobe CS, Weebly
In 2018, I embarked on my first venture into small business ownership by creating a custom-designed e-commerce website. To expedite the process and ensure a solid foundation, I selected a pre-built e-commerce template and tailored it to align with my creative vision. Despite numerous challenges, the project was immensely fulfilling, particularly with the support of repeat customers.
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Unfortunately, the onset of the pandemic, coupled with insufficient sales, led to the closure of the store. While this outcome was disheartening, the experience provided valuable lessons, reinforcing my resilience and adaptability in the face of adversity.
Project: visual identity
SKILLS
ROLE: research, design, development
APPLICATION: Adobe CS
Driven by a commitment to sustainability, I launched the greenLFE (Love For Earth) eco-store, turning a long-held aspiration into reality. I explored sustainable industries, eco-friendly product sourcing, and small business operations, handling every aspect of the brand. This included developing the brand identity, crafting marketing strategies, curating products, building the e-commerce platform, optimizing shipping, and managing customer support.
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Through dedication and deep research, I brought greenLFE to life, reflecting my passion for environmental responsibility and inspiring others to make a positive impact.
Project: social media
SKILLS
Social media served as the primary marketing channel for enhancing brand visibility and driving sales. Consistently engaging with audiences on platforms such as Facebook and Instagram, I orchestrated daily postings supplemented by weekly paid advertisements to stimulate follower growth and sales. Leveraging strategic collaborations with community organizations, I cultivated an organic following on Instagram, fostering meaningful connections and expanding the brand's reach.
